Showing posts from September, 2008

7th Filipino Franchise Show

It's my first time to attend the Filipino Franchise Expo. In general, the show was pretty small. The exhibit area only occupied a third of the World Trade Center. It's a combination of food and non-food industries ranging from medium to corporate enterprises. There were about 80 exhibitors to explore for possible business opportunities. In our case, we are particularly interested in the food category. Among the increasingly popular Food Cart segment, the dominant trends are Siomai and Noodles. It seemed that dimsum already found its way to the Filipinos heart and stomach. I saw a lot of companies offering this particular franchise. Apart from that, Noodle Cart is fast becoming a second popular business opportunity. A typical cart houses a concept of stir-fried noodles with your choice of toppings and sauce. Competition dwells mainly on the type of sauce and toppings used. One serving in a small paper cup costs around Php 25 - Php 39. The franchise package ranges from Php125,00…

Progress Gold Milk and its Disturbing Stock Out

Like any other blog, I want Our Taste of Life to elicit a positive appeal to its readers. Whenever possible, I try to have minimal not so good rants around here. Unfortunately, our recent experience with my daughter's milk formula did not prevent me in doing so. My daughter is a loyal patron of Progress Gold, one of Wyeth's premium brands of milk. Incidentally, it is having a massive stock out for almost a month now. This is actually not the first time that we experienced such difficulty in buying this milk product in the market. Being a picky eater, my daughter highly depends on this milk for nourishment and it's unavailability is causing us a lot of distress. She refused to take any milk alternatives because she's so accustomed with the taste of Progress Gold. Having used to taking more than 5 servings a day of this milk and then suddenly not getting any for a day, I simply can't bear the trouble she's going through. Her cries pushed me to send a letter of co…

Creamy Tuna Farfalle with Baked Tomatoes

I have this pasta recipe sitting in my kitchen recipe bin for quite a while now. I've been wanting to share it with you but time was so hard to pin down again these days. Finally, my fingers found its way to my laptop's keyboard. This is a very simple pasta recipe to prepare. Kids and kids at heart will enjoyably make a mouthful of this creamy pasta dish. To break the satiation factor of its creamy note and to provide a juicy twist, I've added some baked tomatoes. Creamy and juicy that's how this pasta will conquer your palate.
What you need:
250 g farfalle (bow tie pasta), 2 cans of tuna flakes (drained), 275 ml all purpose cream, 1 cup pasta water, 1 med sized red bell pepper (cut into cubes), 1 med sized green bell pepper (cut into cubes), 1 small onion (chopped), 4 cloves garlic (chopped), 3 tbsps olive oil, salt and pepper to taste, 3 med sized tomatoes (cut in thin rounds, baked in the oven just until tender)

How to make:
Cook the pasta according to package directi…

Asia Food Expo 2008 (AFEX)

It's that time of the year again for the food industry's much awaited Asia Food Expo (AFEX). It's an annual food exhibit held at the World Trade Center, Manila featuring all things related to food. Ingredients, machineries and equipment, food and beverage for end consumers, including product concepts are the usual must see in this food event. However, each year, exhibitors are getting fewer and fewer. It used to be a wealth of industrial food items but more interesting exhibitors tend to decrease in number through time. This is really a big sigh! More equipments and packaging are featured this year with minimal franchise food items and food ingredients for industrial use. Processed meats, dimsums, doughnuts and coffee products dominated the exhibit hall. Interesting Wines that typically flood the event are nowhere to be found. Generally, it's still a venue for potential food businesses and concepts but content wise, it just filled the food enthusiasts' glass in ha…

Mulberry Mixed Juice Drink

When I attended the AFEX 2008, Mulberry Mixed Juice Drink is the most interesting product I found. It's a ready to drink juice with No Artificial Coloring, No Preservatives Added health claims. It's made with natural mulberry juice and fruit concentrate available in two flavors - Apple and Strawberry, with the former being the more acceptable. It basically tastes sweet and refreshing especially when chilled or ice cold. A tannin taste typically perceived from tea is also noted but subtle and mild. Mulberry tea is making big news around the world. It's recognized as the next big thing in the tea market after the much hyped black, green and white teas. Many food manufacturers and tea growers are claiming that mulberry has higher antioxidant levels than green tea. Furthermore, it contains almost all 18 amino acids essential for our body. True enough, when I looked at the nutrition facts pannel of the juice drink it states 17.3 mg of amino acid content per 100 ml. If you consum…

What's in the White Hat?

Frozen Yogurt is making a big buzz around town. It is probably the most talked about food trend these days. Because I have heard a lot and perhaps have read enough too, I was intrigued and wanted to try it myself. Frozen yogurt is a typical dessert item similar to ice cream in terms of physical properties only, the fat content is lower. Just like any usual yogurt, it may or may not have the live active cultures. When present, frozen yogurt is regarded as healthier than ice cream. The active cultures aide the digestion of food specifically for the lactose intolerant people thereby making the nutrients readily available for absorption without the discomfort. The nearest store to our place that houses this particular food item is White Hat. So that was where we went and sampled. White Hat’s Italian Frozen Yogurt comes with great claims; "authentic, all natural, 98% fat-free, definitely guilt free and with live active yogurt cultures". Pretty good product attributes for a desser…