Taipei International Food Show (Part 2 of 4; The Taipei Experience)
Health and wellness is the name of the competition. A lot of products promoting health and vitality are very visible and popular. Replenish.., refresh.., restore.., re-young! These are becoming the mantra in this country.
In the Tea, Coffee and Wine Hall, you will feast on the delightful taste and aroma of warming beverages. Most Teas present in the trade fair were produced in Taiwan, Japan and China. Coffee products on the other hand, were made from Europe (Italy, Germany), America(Columbia, Honduras, etc.) and Asia (Singapore, Malaysia, Indonesia). Green Tea is largely seen as more popular than Black or Oolong Tea. By the way, Tea here is elevated into a higher level. Promoting it doesn't stop from merely providing an appealing taste and aroma. From the finest tea cups to the right choice of concoctions, everything must be delicately taken cared of. From a visitor's point of view, it's like being transported to a homey tea house with the ambiance of natural tea landscapes. It's having a "complete tea experience" that exhibitors are trying to communicate. It is a culture that is worthy to share. Suffice it to say, most tea products came in natural, dried leaves form. Instant, powdered type is hardly visible. Likewise, it's more for end-user consumption rather than for further commercial processing. On Coffee trends, increasingly being well liked is the one with "no raw sugar" claim (2 in 1). Taste is strong and bold. It's under the brand name CAFE 21 made in Malaysia.
Among the few that offered commercial tea products for instant consumption is the KING KUNG HEALTH FOOD CO., LTD. They claim to have nutritional at the same time good tasting tea drinks. Some of the products we sampled which we found true to their claims were smoked plum soup, brown rice tea, ginger tea, burdock tea, taro coconut milk, maple syrup milk tea and ten grain nutritional tea.
Other products we also found promising when made available in an up and coming health and wellness driven market like the Philippines, are these Herbal Crackers and Vital Balance Biscuits. We noticed their high acceptability among Taiwanese. It only proved then that taste and health can complement each other in a finished product.
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